This summer, the superstar will be seen as part of the new Appy Fizz campaign in the region while Salman Khan will continue to be the national brand ambassador. Beverage company Parle Agro has signed Tollywood superstar Nandamuri Taraka Rama Rao Jr., popularly known as Jr. NTR, as the brand ambassador for Appy Fizz in South India. This summer, Jr. NTR will be seen as part of the new Appy Fizz campaign in the region while Salman Khan will continue to be the national brand ambassador for Appy Fizz.
Signing Jr. NTR is part of a strategic approach to reinforce Appy Fizz’s brand recall and connect with the consumers in southern states. This has been coupled with the increased manufacturing capacities being deployed in South India, as Parle Agro recently completed the setting up of its new state-of-the-art manufacturing facility in Mysore, Karnataka. The new manufacturing location becomes the third manufacturing facility in the southern region after Hyderabad and Chennai and 12th in the country.
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